Privacy Policy
Last Updated: November 29, 2025
Silk Lash Empire (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, book an appointment, submit a form, or communicate with us.
By using our website or providing us with your information, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect the following types of information:
Information You Provide to Us
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Name
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Email address
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Phone number
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Service preferences
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Appointment details
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Messages submitted through forms or chat
Automatically Collected Information
When you visit our website, we may collect:
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IP address
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Device information
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Browser type
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Pages viewed
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Time spent on our site
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Cookies (including third-party cookies for analytics and advertising)
Booking & Payment Information
When booking online, our booking provider (Phorest) may collect:
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Payment card information
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Billing details
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Appointment history
We do not store or access full card numbers.
2. How We Use Your Information
We use your information to:
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Process and manage appointments
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Contact you about your booking or inquiry
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Provide customer support
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Send appointment reminders
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Send promotional messages (only if you have opted in)
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Improve our website and services
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Run advertising and retargeting (Google, Meta, etc.)
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Ensure site performance and analytics
3. SMS & Email Marketing
If you opt-in to receive messages:
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You agree to receive automated text messages and/or marketing emails
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You can unsubscribe at any time
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Message & data rates may apply
We NEVER sell your personal information.
4. Sharing Your Information
We may share your information with:
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Service providers (Phorest, Stripe, Wix, Google, Meta, Klaviyo, etc.)
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Analytics and advertising partners
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Legal authorities (only if required by law)
We do not sell personal data.
5. Cookies & Tracking Technologies
We use cookies and tracking tools (Google Analytics, Meta Pixel, etc.) to:
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Understand visitor behavior
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Improve website performance
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Deliver personalized ads
You may manage cookies through your browser settings.
6. Data Protection & Security
We take reasonable steps to protect your information, including:
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Encryption
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Secure hosting
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Restricted access
However, no method of transmission is 100% secure.
7. Your Rights (California Residents – CCPA)
California residents have the right to:
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Request access to personal data we have collected
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Request deletion of your information
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Opt out of data sharing used for advertising
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Update or correct your information
To make a request, contact us at:
8. Children’s Privacy
Our services are not intended for individuals under 13.
We do not knowingly collect information from children.
9. Updates to This Policy
We may update this Privacy Policy at any time.
Changes will be posted on this page with the updated date.
10. Contact Us
If you have questions about this policy, contact us:
📧 support@silklashempire.com
📍 Silk Lash Empire
7600 Balboa Blvd
Van Nuys, CA 91406